Laval is a town in Mayenne in northeastern France with about 50,000 inhabitants. Back in December they announced and revealed a new logo, but they didn't start using it right away. Now, the logo is up their website, and this week they also published a spread about the new look in the town Magazine "Laval La Ville" (archive) (every medium-sized town in France publishes an official magazine, it seems).
The new look was created by the French brand management agency Royalties, who won the assignment in a tender.
More images and information after the jump.
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