Last week, on March 10, Peru launched a new brand to promote tourism and investment in the country. It was created by FutureBrand.
The logo consists of the word Perú with an accent mark over the u, as in the Spanish spelling of the name. The P is stylized as a large spiral, inspired by ancient settlements in the country. The logo is usually shown in white on red background, the colors of the Peruvian flag. The logo can also be used with blue, green and purple background, and there is also a version the mark in red on white background.
A custom made typeface called Bree Peru has been created by TypeTogether.
The logo can be used both as a tourism logo and as a tag on Peruvian export products. Last Friday, the entrance to the New York Stock Exchange was draped with the logo during "Peru Day".
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