Tourcoing is a city located at the very north of France, near the Belgian border in the Nord-Pas-de-Calais region. It launched a new visual identity in September 2010. It was credited to the French agencies À Propos and MB Design.
The previous logo was a modern interpretation of the classic coat of arms. The new logo keeps the most important parts of the coat of arms; the cross and the five bezants (medieval Byzantine gold coins). The cross has been transformed into five squares and is now black. The four additional grey square are probably inspired by the coat of arms, where the blazon dictates a silver background.
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