Standard Life is a UK financial services company, focused on "long term savings and investment". This February 7, the company revealed a new visual identity and a new tagline, "The Way Forward".
According to Standard Life, this is the first change in visual identity since 1993. The new logo keeps a yellow triangle from the old logo and places it after the company name, optimistically pointing forward and upward.
The new look was created by London design agency JKR. It has been rolled out across the company since February 7.
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